I created and art-directed Monster Energy’s Instagram takeover at Winter X Games Aspen 2016, running @monsterenergy for 15 posts from January 27 to 31. The feed covered Monster athletes including Chloe Kim, Gus Kenworthy, Max Parrot, Jamie Anderson and Tucker Hibbert, plus Machine Gun Kelly.
The takeover earned more than 378,000 likes on an account with 2.8 million followers at the time. It led to more takeovers in my collage-grid style, including HBO Boxing’s Pacquiao vs. Bradley III fight week and Red Bull Surfing’s coverage of the Volcom Pipe Pro.